About Us
Tarama Rwanda is a pan-African initiative with mission to develop the creative entrepreneurship-arts-centered industry by rethinking the culture, tech, and creative industries ecosystems to create jobs and revenues.
Tarama Rwanda also serves as dynamic event management company based in Kigali, Rwanda, specializing in organizing both international and local events. As a leading player in the industry, the company provides a full range of event services, from concept development to execution. Tarama Rwanda caters to corporate events, global conferences, cultural festivals, and creative industry initiatives, ensuring that every event is seamlessly organized and executed with a focus on innovation, partnerships, and cultural relevance.
ORIGIN OF WORD “TARAMA”
In Rwandan tradition, the term ”Tarama” comes from verb “Gutarama” refers to the act of staying up late for community reunions during festivals. In the past, during celebrations like Umuganura (Rwandan Thanksgiving day), Rwandans would come together to sing and dance. Men would recite their legendary achievements, known as “Imyato,” while women cheered them on. With so many events taking place, the festival became known as “INKERA YABEZA” or later “Kurara Inkera,” which in modern times is commonly referred to as “Gutarama,” indicating a night-long community gathering for a festival.
Tarama Rwanda is a dynamic and forward-thinking platform that supports emerging talent in the creative arts within Rwanda and among Rwandan diaspora communities. This is achieved through a series of workshops in which accomplished and successful artists provide guidance and mentorship to aspiring individuals, equipping them with the tools they need to succeed in the entertainment industry. The workshops offer hands-on practical experience in a range of creative disciplines, including painting, singing, instrument-playing, and dancing. Aspiring artists can learn from their role models and receive constructive feedback, giving them a clear roadmap for breaking into the industry and achieving excellence.
Established in August 2020.
OUR MISSION
OUR STRATEGY
IDENTIFYING TALENTS
Through our national tour, we look for talents in 30 districts across Rwanda, as well as through events and webinars.
MATCHING TALENTS
Connecting Artists and Creatives via our Community WhatsApp group
MENTORING TALENTS
Providing training and mentorship programs in a variety of areas of interest, including creative industries, digital technology, and entrepreneurship education.
DEVELOPING TALENTS
Our goal is to begin the Incubation programs center by the end of 2024 and provide in-person masterclasses.
MEET THE PIONEERS
Wilson KAGERUKA
Founder & CEO of TARAMA RWANDA
Wilson Kageruka is an entrepreneur based in Kigali, Rwanda, and the founder of Tarama Rwanda, an initiative launched in August 2020. Tarama Rwanda aims to support and develop the creative entrepreneurial industry, particularly in the arts, within Rwanda and the broader Pan-African community. The initiative seeks to create jobs and generate revenue by rethinking the ecosystems of culture, tech, and creative industries (TARAMA RWANDA – TARAMA RWANDA) (SENS Magazine Rwanda).
Wilson Kageruka has received recognition for his efforts, including an award for Best Entrepreneur of 2022, presented by the Israeli Ambassador to Rwanda, on behalf of Agahozo-Shalom Youth Village (RCFS). Tarama Rwanda organizes various events and programs, such as mentorship programs, arts competitions, music concerts, and national tours to nurture local talent and foster collaboration among artists (RCFS).
H.E Amb. Dr. Ron Adam
CHAIRMAN OF ADVISORY BOARD
Before serving as the ambassador of Israel in Rwanda, Dr. Adam was the Special Envoy of Energy in the Ministry of Foreign Affairs of Israel, during this period he served as the Permanent Representative of Israel to IRENA (International Renewable Energy Agency) in Abu Dhabi. He also served as a diplomat of Israel in Germany, at the UN in New York and at the UN in Geneva.